In 1947 Christian Dior changed fashion history with his “New Look” collection. It was in this collection he introduced the Corolle line, a new silhouette that celebrated the feminine form, what we now know as the fit-and-flare. Some fashion historians argue that part of its widespread appeal was related to pent up demand for feminine clothing after years of austerity due to the war and masculine inspired styles. The same could be said when it comes to the demand for sustainable fashion.
If we want fashion to be sustainable, we must slow down.
Women want to shop responsibly, but they also want to be fashionable. They want their clothing to be ethically made and to be fashion forward. Often times people think of sustainable fashion, or eco-fashion, as clothing made of organic cotton and recycled materials. Clothing that is anything but fashionable. Wikipedia defines sustainable fashion as a design philosophy and trend where the goal of which is to create a system that can be supported indefinitely in terms of the impact on the environment and having a social responsibility.
Prior to the 1990s the majority of our clothing was made in the U.S. and made to last because trends lasted years. Feminine silhouettes defined 1950s. The 1960s were modern and simple, while the 1970s brought about a more ethnic and bohemian style. Until the early 2000s one could look at clothing and easily identify its era of influence. Today we live in a world of short-lived micro-trends brought about by the collapse in trade barriers in the late 90s. Manufacturing was outsourced to the lowest bidder and quality declined along with prices.
Fast fashion might be cheap, but it doesn’t come without a cost in terms of its impact on the environment and human condition.
Well-made items, in classic styles that are fashionable season after season — that’s what’s sustainable. Garments made by people paid a living wage — that’s what’s sustainable. At Senza Tempo, we’re doing both.