Why We Use So Much Wool

seasonless clothing

Wool is versatile, durable and like most natural fabrics breathable.  It naturally assists in the regulation of body temperature.  Wool wicks moisture from the skin while trapping dry air and warmth in cooler months.  In the warm temperatures, because it’s breathable it draws in air which removes excess heat.  Most women think of wool as a cold weather fabric that is only good for warming your body, but it’s not the wool that makes your dress or suit too warm in July — it’s the fact that it’s lined in acetate.  Acetate is a synthetic fabric that’s a derivative of plastic.  Yes, you read that right.  Most of the dresses and jackets in your closet are lined effectively with plastic.

Most of our wools come from Italy which has been the center of wool production for most of Europe since the 13th century.  Italy remains at the forefront in textile mill innovation.  Our wool comes from the Biella region in northern Italy, known as the wool capital of the world.  The hard Alpine water that runs down from the Piedmonte mountains into the region and key to finishing the fabric.  Many of the mills remain family-owned businesses, thus quality is a matter of pride.

Wool is inherently more sustainable compared to other fibers.  It is a renewable resource that can be shorn from sheep annually.  It is also biodegradable at the end of its (generally long) lifespan.  It’s naturally anti-allergenic and doesn’t collect static.

When your goal is to create timeless wardrobe staples that are meant to last for many years cheap synthetic fabrics aren’t even an option.  We use wool (and silk) because they are as practical as they are luxurious.

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