“Fashion is what you’re offered four times a year by designers. And style is what you choose.”
— Lauren Hutton
The size of a lapel on a jacket, the width and cut of a pair of trousers, even the look of a print can give away when you bought an item. One of the most obvious giveaways is the logo.
In today’s supercharged fast-fashion cycle, the popularity of wearing logos seems to rise and fall faster than hemlines. Irrespective of the actual logo, simply wearing a logo can suggest being trendy, or hopelessly out of style. The logo you are wearing may distinguish fashion insiders from mass-market followers. Logos convey instantly how much you spent on an item, which can be considered either tacky or a measure of success — depending on the logo and where we are in the economic cycle. Some women believe a logo is what gives them style, while other believe wearing logos is the antithesis good style.
Luxury isn’t a logo or high prices, it’s about quality and attention to detail.
Timeless clothing and true luxury has nothing to do with a logo and everything to do with the craftsmanship of the item. The discerning customer knows the difference. The preeminent heritage brands (think Chanel, Louis Vuitton, Gucci and Hermes) with the most recognizable logos are recognizable after over a century, not because of a successful branding and PR campaign, but because of their unwavering commitment to quality and craftsmanship.
At Senza Tempo, we believe our clientele doesn’t need a logo to convey how stylish they are or their level of success — they simply are. They demand the quality and craftsmanship that was once common and is now rare. Most brands today are focused on the next trend rather than producing a quality garment that will withstand time and trends. The Senza Tempo woman knows that true style can’t be bought and isn’t in a logo, but how you wear an item.