Worldwide shipping | Free shipping in the U.S. | ORDERS $1000+ save 10% with code SAVE10

Diana Vreeland: A True Original

Diana Vreeland: A True Original

"Why don't you — put all your dogs in bright yellow collars and leads like all the dogs in Paris?" — Diana Vreeland

Diana Vreeland was the most influential editors in fashion history launching the careers of numerous household names in fashion and photography. She is also as famous for her bon mots as she is her style, creativity and quirks. For example, she rarely left her house before noon and often conducted serious business from her tub. 

Whether it was her Why Don’t You column in Harper’s Bazaar or guiding photographers for a shoot, she had a unique way of describing things and the world around her.

One of our favorites is her request to her interior designer that her living room look "like a garden, but a garden in hell" and in the process created design history. She believed red was the great clarifier and said she couldn’t imagine becoming bored with red — “it would be like becoming bored with the person you love.”

“Why Don’t You” was an advice column of extravagant ideas for the modern woman she wrote during her early days at Harper's Bazaar. The divine Mrs. V’s credo was to invent and reinvent yourself. Why just be your dull self because...

“Your imagination is your reality."

This philosophy effectively created the profession of fashion editing, along with countless careers in fashion designer and photography over her fifty year career. Her imagination changed the course of fashion history.


On food...

“Peanut butter is the greatest invention since Christianity.”

On innovation...

“The bikini is the most important invention since the atom bomb.”

On style...

"A little bad taste is like a nice splash of paprika.  We all need a splash of bad taste - it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against."

On playing by the rules...

“Vulgarity is very important ingredient in life. I’m a great believer in vulgarity — if it’s got vitality.”