Audrey’s Signature Style Was the Boatneck, Too

Gloria Vanderbilt inspiration

Since the royal wedding, Meghan Markle has worn a boatneck top or dress on more than a few occasions. It’s become clear that it’s her signature style. I’ve read articles where some stylists have speculated that it’s a way for her to be sexy while being royally appropriate and many have speculated whether she’ll make […]

The Power of Color

red power dress for corporate women

We all know that famous line from “The Devil Wears Prada” about the cerulean blue sweater, but there’s so much more to color.  It’s not just about picking your favorite color to wear.  There are thousands of books written on the psychology of color how it affects your behavior, and how you can manipulate others with […]

Why We Sell Direct To Our Clients

how to build a mindful closet

Selling direct to our clients eliminates the middle man, thus MULTIPLE levels of additional markup.  We sell direct in order to provide the best value to our clients at the outset.  We don’t have seasonal collections and we don’t have seasonal sales. In a former life, I was a foreign exchange sales-trader at various major […]

The Black Skirt That Started It All

black a-line skirt

  Simple black skirts should be the easiest thing in the world to find. It’s like the little black dress — one of the most ubiquitous fashion staples behind jeans and tee shirts. A few years ago I couldn’t find a simple, well-made, black A-line skirt that didn’t break the bank. I found plenty of cheap […]

Buy Less.  Buy Better.  Buy American.

clothing made in america

Mindfulness: the quality or state of being conscious or aware of something. Instead of buying a stack of dresses or skirts from the sale rack at the end of each season, figure out what style best suits your shape and buy one.  Buy the best quality you can afford. Learn to identify marks of quality […]

What Is Heritage?

wolf form

“Make a better future by developing elements from the past.” — Goeth Heritage is about the threads that link the past and future. A heritage brand is more than its history and longevity. It’s about a commitment to values of quality and craftsmanship. It’s this commitment contributes to their longevity. We’re a young brand, but one with […]

Carefully Edited Collections

how to create a capsule wardrobe

Once upon a time women shopped in a department store or local boutiques where salesmen and women truly knew their customers, what they needed and were likely to buy.  Prior to the 1990s, clothing was relatively expensive — people bought around 25 garments a year and spent close to 10% of their annual income. Wardrobes […]

The Paradox of Choice and Shopping Ease

retro style dresses

Our time is finite. People have more than ever to do and tools to help them, yet it seems like there’s fewer hours in the day than ever before. In 2004, Barry Schwartz argued for eliminating choices to reduce shopper’s anxiety in his bestseller The Paradox of Choice. He notes, “that happiness is affected by […]

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