Why We Sell Direct To Our Clients

how to build a mindful closet

Selling direct to our clients eliminates the middle man, thus MULTIPLE levels of additional markup.  We sell direct in order to provide the best value to our clients at the outset.  We don’t have seasonal collections and we don’t have seasonal sales. In a former life, I was a foreign exchange sales-trader at various major […]

If we want fashion to be sustainable, we must slow down (Part II)

sustainable fashion

From luxury retailers to fast fashion, the fashion industry’s main concern is getting to the next trend and getting consumers to buy into it. Creating needs instead of producing items consumers actually need. I launched Senza Tempo, an accessible luxury women’s clothing line, because I couldn’t find a simple, well-made, black A-line skirt — a […]

The Black Skirt That Started It All

black a-line skirt

  Simple black skirts should be the easiest thing in the world to find. It’s like the little black dress — one of the most ubiquitous fashion staples behind jeans and tee shirts. A few years ago I couldn’t find a simple, well-made, black A-line skirt that didn’t break the bank. I found plenty of cheap […]

Buy Less.  Buy Better.  Buy American.

clothing made in america

Mindfulness: the quality or state of being conscious or aware of something. Instead of buying a stack of dresses or skirts from the sale rack at the end of each season, figure out what style best suits your shape and buy one.  Buy the best quality you can afford. Learn to identify marks of quality […]

Carefully Edited Collections

how to create a capsule wardrobe

Once upon a time women shopped in a department store or local boutiques where salesmen and women truly knew their customers, what they needed and were likely to buy.  Prior to the 1990s, clothing was relatively expensive — people bought around 25 garments a year and spent close to 10% of their annual income. Wardrobes […]

The Paradox of Choice and Shopping Ease

retro style dresses

Our time is finite. People have more than ever to do and tools to help them, yet it seems like there’s fewer hours in the day than ever before. In 2004, Barry Schwartz argued for eliminating choices to reduce shopper’s anxiety in his bestseller The Paradox of Choice. He notes, “that happiness is affected by […]

New York Style: Uptown Elegance, Downtown Spirit

new york style

In New York City there’s a distinct difference (sometimes real, sometimes perceived) between how someone who lives Uptown dresses versus someone who lives Downtown. Uptown style is generally classic, polished and sometimes conservative. While Downtown style is a bit more casual, hip and edgy. Uptown women usually wear designer names with matching accessories, while Downtown […]

Wardrobe Essentials — Joy, Versatility and Longevity

It seems everywhere you turn someone is raving about the KonMari Method and the book The Life Changing Magic of Tidying Up. The question of whether an item sparks joy, especially for fashion lovers, is a loaded question. While I’m a fan of decluttering, trimming my wardrobe is tough.  I love fashion (obviously).  An interesting cut or beautiful, […]

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