STYLE THROUGH THE DECADES: FASHION & FEMINISM
A look at the silhouettes that influence Senza Tempo
FROM FREEDOM TO AUSTERITY
Women were finally free. Free to vote. And with the new styles they were free to drink “eat and laugh without having to faint” as Coco Chanel famously said.
The 1930s to 1940s
First the Depression and then fabric rations due to WWII hit. It was an era of depravation and austerity.
The styles of this era were born out of necessity — slim and functional as women entered the workforce in droves with men away at war.
This was the era where women proved, en masse, they could step up when needed and get things done.
Feminity & STRENGTH
Women were tired of masculine styles from the war years, or so designers like Christian Dior with his “New Look” thought.
This fit and flare was the idealized feminine form.
After years of independence working outside the home and raising their family, it was a frustrating time for many women.
They struggled between having the life they should for appearances and having the life they wanted.
For the first time women were also recognized as a commercial force by the apparel and other industries.
Division & Change
A decade of political, social and style division and change.
There was the prim and elegant Jackie Kennedy style clinging to the formality of the past. Then there was the modern and hip Twiggy style driving change.
It was the decade where fashion became a means of self expression.
Women demanded more change than they had since the 1920s sparking the second wave of feminism.