The size of a lapel on a jacket, the width, and cut of a pair of trousers, even the look of a print can give away when you bought an item. One of the most obvious giveaways is the logo.
"Fashion is what you're offered four times a year by designers. And style is what you choose."
— Lauren Hutton
In today's supercharged fast-fashion cycle, the popularity of wearing logos seems to rise and fall faster than hemlines. Irrespective of the actual logo, simply wearing a logo can suggest being trendy, or hopelessly out of style. The logo you are wearing may distinguish fashion insiders from mass-market followers. Logos convey instantly how much you spent on an item. Some women believe a logo is what gives them style, while others believe wearing logos is the antithesis of good style. It's all a matter of personal style.
But a logo doesn't guarantee quality or attention to detail.
Timeless clothing and true luxury have nothing to do with a logo and everything to do with the craftsmanship of the item. A discerning customer knows the difference. The preeminent heritage brands earned their reputations because of their commitment to quality and craftsmanship — not because of PR or branding campaigns.
At Senza Tempo, we believe our clientele doesn't need a logo to convey how stylish they are — they simply are. They demand the quality and craftsmanship that was once common and is now rare. Most brands today are focused on the next trend rather than producing a quality garment that will withstand time and trends. The Senza Tempo woman knows that true style can't be bought and isn't in a logo, but how you wear an item.